Monday, December 8, 2008

Will the First Flash Files on iPhone Be Ads?

Stop me if you’ve heard this one, but Greystripe, a San Francisco-based rich media advertising platform for mobile content claims to have developed ads including Flash IAB medium rectangles and game-in-game (or “tailgate”) ads giving advertisers the ability to target the iPhone audience for the first time with Flash content.

In an effort to make it easier for the online media buyer to purchase mobile, Greystripe claims to have brought creative power to the iPhone with Flash creation tools allowing brands to extend any online advertising campaign directly into mobile content as well as the ability to create miniature advertiser-branded games in Flash and place them before, during or after existing iPhone games.

“Using the iPhone’s revolutionary platform, Greystripe has solved the serving, reporting, third-party tracking and, best of all, ad creation problems that have plagued the mobile advertising industry since inception,” says Michael Cai, Director of Digital Media and Gaming at Parks Associates, according to a BusinessWire release made public on Thursday.

Michael Chang, CEO and Co-founder of Greystripe was quoted as saying, “We have made it easy for advertisers by removing barriers to execution. Brands like Jeep, RadioShack, New Line Cinema, Rock the Vote and Yahoo! have seen strong results.”

If true, this would seem to come as news to Adobe, which claims to have been thus far stymied in the effort to develop a mobile version of Flash that is compatible with Apple’s SDK for iPhone developers.

Have you seen any Flash-based ads on your iPhone?

From Cult of Mac

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